Vietnam is a manufacturing country so imitations of brand name clothes are generally cheaper than the suggested retail price! You can find both high end brand clothing and mall brands like American Eagle Outfitters, Gap, Old Navy and more. Many locals shop for clothing in the stores along Nguyen Trai street or at Saigon Square. Keep in mind that there are two locations for Saigon Square and, oddly, they have the same name! Many people refer to the new location as Saigon Square 2. Both locations carry similar items but Saigon Square 2 is cooler and more spacious than the original location.